It's Caroline again. I'm currently in the business developing stage and working on my business plan. I'm wondering about how to present myself/my company on my website.

My company name is LC Mills, Inc. (I'll have a tag line which will explain what the company does, by the way.) How should I speak on the site: first person or as the company. Should I reference myself specifically? Kinda confused about this.

I've seen some websites that speak of themselves specifically and even on a first name basis with a nice picture of themselves even. Very casual and warm. And I've seen some just mention the company and what it offers. Both have it's advantages. How should I choose?

What are your ideas?

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L. Caroline Mills of LC Mills, Inc.
www.lcmillsinc.com