Different services have differnet levels of pricing. So Data Entry would be the lowest rate and internet marketing, web design, graphic design, social media marketing, copywriting etc would be at a higher rate.
A great trick for posting your lowest rates is as follows:
I offer discounts to my clients depending on the retainer they require. I give the client options of 5, 10, 20, 40 and 60 hours. Very few would take that many hours as a retainer so I make the 60 hours a 20% discount. Sounds great and sometimes pushes clients to use a larger amount of hours so that they can get a bigger discount. So if you charge $50 per hour (just using any number as an example) and your highest retainer amount of hours is 60 hours and you give a 20% discount you would publish your lowest rate at: $40/hr. "Rates starting as low as $40/hr" or "Rates starting at $40/hr".
By doing this you will not have prospects that can only afford max of $25/hr calling you. I spent many hours a week providing free consultations to prospects that kept me on the phone for hours at a time and then they ended up trying to bring down my rate to $15 or $25 per hour. I started to publish my lowest rates and the amount of calls dropped however the success rate went from 25% to 75% and I filled up my practice very quickly.
Originally Posted by StephanieP
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One question, though... What exactly do you mean by your "lowest" rate? Do you have different rates for different tasks/projects and say something to the effect of "rates starting as low as..."? Or are you saying that you cut your rate back to the least amount of $$ you could live on?
Great tip, there, I just wanted a bit of clarification 
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Re: 8/2009 Interview with Serena Carcasole of VBS On Demand
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