This FREE tool will tell you exactly the demographic of the people visiting a website. I do know you have to have a certain amount of traffic for it to populate the data for you, but if you are in the business of website redesign for higher traffic websites, what an awesome tool. The website for this is Quantcast and it is really a very interesting look into your target market. For instance, I entered realtor.org in and saw the complete demographics for the people visiting that site. This will help me in targeting my audience because it's mostly real estate professionals visiting the site, which is my target audience. Hope you all find this tool as helpful and interesting as I do!

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Serita Diana REVA Academy

After further investigation of this site, you can get the demographics for the traffic on your own website. You have to generate the code, copy and paste it into a section of your website, such as your header or footer, and then in 4 to 6 days it will begin generating reports.

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Serita Diana REVA Academy

Serita, thanks for the information. I'm new and all information is good info for me. Thanks for sharing.

Betty "The Smart Choice"

Thanks for this link Serita, definitely something I'm going to start using myself.

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Crystal Coleman, The Northern Edge

I will check this out. Pretty cool tool to see the types of visitors on your competitors and to your own site too.

Thanks for this post, but how do you know what search word(s) to look for?