I have a client who is looking to me for advice on his marketing needs. What am I missing?

I have suggested the typical avenues such social media with twitter, facebook, linkedIn, etc. I have also suggested a press release. He already has a blog and I have set up some social media accounts for him.

What else should I suggest to him and where would I get information on those avenues of marketing. Lets start with the free options first, then affordable, and work our way up from there.

Any help and suggestions would be much appreciated.

Thanks to all in advance for your help.

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