A new report out by Wetpaint and the Alitmeter Group showed that companies with the greatest engagement in social media in the past year grew their revenues by 18% while companies that were the least engage showed about a 6% decrease in revenue. The study included the top 100 brands and include such social media channels as blogs, wikis, Twitter, Facebook and discussion forums. Not surprisingly, the top three brands with the highest levels of engagement included Starbucks, Dell and Google.
Where it gets interesting is that the analysis revealed that these companies had dedicated teams of people who were actively engaged in using the variety of social media channels. WebProNews reports that:

Basically, it shows that it pays (literally) to have a team working full time on engaging with customers via social media. Even if that team consists of one person, it means they will not be distracted by other tasks and can give the social channel the attention required for it to make a significant impact.

What this means for the small business owner... Click here to read the rest of this post at the Social Media Virtual Assistant at Large blog.


The Social Media Virtual Assistant at Large Blog is authored by VAF member Kimberly of JK Virtual Office Solutions.


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Thank you very much for this in-depth information

Very interesting..the point is the more your name and company are out there the greater your exposure (greater potential for clients)!!!
We could all use that!!