I don't know anything about PPC (other then it is keyword rich content intended to drive traffic back to your website through your PPC account at pay-per-click rate).

Can anyone lend me a bit more insight into PPC other then the obvious that I stated above? How does it work, how do you set it up, what is the length limits, where do you put the link? Does the link count toward length too? How long does it take to start getting results?

Thanks for answering my half oblivious questions!