Thanks Tess for this is extremely helpful post. It certainly helped get my head around some issues I have with understanding
SEO and I appreciate your simplified answers and approach.
To me,
SEO has become a minefield of confusing and often times, conflicting, information and with so many "experts" out there, it is no wonder some (myself included) have a hard time with it all.
Thanks again Tess for keeping it real and for answering the questions in an easily understood and jargon free manner.