Actually, you can add H tags easily, they're just HTML heading tags - and image tags are easy to implement as well - all the info you need on both is available in various posts in the SEO section of the site.
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Rebecka et al -
Tess has been pounding in the alt tag stuff like a carpenter, where you been? Tess, where are all those threads?
I also have the headings problem, but it's easy enough to change if you want. Probably your style sheet can just be modified....
Congratulations! I ran your url through the program and I think it answered my question about the number of words on the page - I probably don't have enough. I'll have to work on that.
Thanks for sharing this - it's better than similar tools I've tried before.
Kylie - congratulations on getting 100%!
I got 71% but since I'm in the process of redoing my whole website, I won't worry about fixing it, but instead will make sure I address the issues in my new site.
I've been told you should have a minimum of 250 words on your home page to make sure you are "noticed" by the search engines. (I only have 215...)