Hi everyone,
Newbie here

, asking the age-old question, what to charge!
I've been in the corporate world (in roles ranging from admin assistant to business analyst) for almost 20 years. I've been working as a VA for about a year. But I don't have a niche specialty like WordPress or anything like that. My experience lies in the more basic support - calendaring, research, inbox management, that sort of thing.
What do you think I'm worth? I live in NY, if that influences your view.
I've been thinking of my rates, and am stuck between $30 and $40; I plan to only do monthly blocks of time / retainers, not interested in hourly clients per se.
Can you weigh in here and tell me what you think an appropriate going rate is? I feel confident in my VA abilities and I want to charge as much as possible (who doesn't), but I certainly don't want to exceed the normal going rate.
Thanks very much, I appreciate any advice at all!