This article on email marketing for small businesses landed in my news feed today and I thought I'd share - it's an excellent 'how-to' of sorts for email marketing.
Small Business Guide to Email Marketing Services
From the article:
Some of the basics you need to think about as you research and buy your first email marketing service include the following concerns:- What email marketing features do I need?
- How will I brand my company and products when using this service?
- Is the email marketing service compatible with other systems and software I use?
- Will this email marketing service grow with my business?
- Does the email marketing service have a good reputation and offer support?
Read the rest here.
How-to: small business email marketing
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