Virtual Assistant Forums - Online Community for Virtual Service Providers

#1 (**permalink**) 09-22-2012

The author tweeted this article to me today and I thought it was a great reminder that all the 'usual' email marketing tactics we think will work are probably actually turning off your clients and prospects.

For example, while most of us have been compelled to believe personalized emails are somehow better: "A 2012 study done by Temple University’s Fox School of Business concluded that personalized email advertisements are far more likely to repel customers as opposed to endear them. The study drew from 10 million marketing emails sent to 600,000 customers and results showed that 95% of customers responded negatively when an email ad greeted them by name."

Read the entire article here: Email Marketing - 3 Counterintuitive Tips to Boost Results

Do you have any tips to add? How do you make the most of your email marketing campaigns?

#2 (**permalink**) 09-23-2012

I don't do email marketing, but from the point of view of someone receiving them...I can't stand the personalization thing when they don't know me. In any type of marketing do not act like you know me when you don't...LOL!

#3 (**permalink**) 10-11-2012

Tess, I get a 404 error. Was the article pulled?

#4 (**permalink**) 10-11-2012

Rachel,

I get the same error. I found the article via another source - try this one http://www.business2community.com/on...esults-0272122

It's so good to see someone bulk at the Seven Rule. I've never bought into this based on my marketing experiences outside working virtually. The touch contacts can be more or less, in my experiences, based on the solution the end customer is seeking.

I cringed when a colleague said she worked up a system to get all '7' of her touch contacts in within a 7 day period so by week two she felt she'd primed her new contacts to be ready to say 'yes' on the next email. There's little surprise her conversion rate was still low and her unsubsribe rate was modestly high.