Hi,

What do you all think about 'double opt in' method for building a mailing list for email marketing and can anyone recommend the best software to use for this?

Although I obviously want as many people as possible on my mailing list, I also want those people to have actively given me permission to email them. I realise the best way to do this is to make sure that not only has someone provided their contact details on my website but also that they have confirmed separately that they did in fact do this.

I know that this will result in a shorter list but I do believe that quality is better than quantity!

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