Now we all know that communicating with prospective clients isn't a cut and dried affair - everyone has their own style of communication, their own goals, questions, desires, and concerns...but being prepared with a good general overview of who your client is and how they think can help you turn that potential client into a contract.

Here's a bare-bones checklist to help you get in the right frame of mind about communicating with your potential clients, and ultimately win them over.

Researching the potential client's business, website, and industry *before* that first call or meeting can help you approach the situation and the conversation from an angle that will tip the scales in your favor in terms of landing the contract - the checklist points out how business owners (your potential client) tend to think, what they expect, and how to tailor your own communication style to better meet their initial questions and give them every reason to hire you rather than leave them with more questions or too many uncertainties or doubts.

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