Hi,

I'm writing copy for a client who is having a webinar that is directed to Virtual Assistants. She has given this webinar before and I have advertised for her, but we usually have a low turn out.

My thought was because of the copy, I didn't think it was compelling enough.

My question to the forum is: what makes you read about a webinar and go, "oooh, I have got to attend this!"

Is it the offer of free stuff? Learning something that will make you money, the person giving it? What is it that makes it compelling?

Thanks for your feedback!