I know we have quite a few virtual assistants in the community who use video marketing on a regular basis for their own sites as well as for their clients' sites and thought this article Video Sitemaps 101 might be useful information. I wasn't sure if I should put it here or in the SEO section

Since relevant video shows up at the top of a search result (in most cases) this seems like an important piece of information to leverage.

From the article:
Google’s Universal search results page shows content from Google’s other search verticals, such as Video results, Maps, Images, etc. and this provides content publishers and creators a unique opportunity to showcase their content in various forms for a user’s particular search query – and the good news here is that Video results dominate the universal SERP and thus, should be given due attention in your search engine marketing strategy.

How do you get your videos to show up on Universal results pages?

Google picks up videos from Google video search – therefore, to have your videos show up in Universal search, they must be indexed in Google video search.

Continue reading the rest of the article, which explains how to create a video sitemap.


I don't really have video content to index (thinking now perhaps I should!) but would love to hear from anyone who implements this, if you find your videos popping up in the search returns.

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