Does your online video need go viral in order to be considered an online video marketing success?

First – what is a viral video? A viral video is one that becomes popular through the sharing of said video on the internet. This can be accomplished by posting on other websites, forwarding to your friends by email, tweeting about it on Twitter, etc. Viral videos are ones that get people talking and nowadays, some viral videos can be the launching pad for careers or even make someone a YouTube Celebrity.

So, you may be thinking, that yes, given the definition of a viral video – having one ultimately means you have obtained online video marketing success. However, that’s not necessarily true.

In fact, even if you never have...Click here to read the rest of this post from Business Darlings.

Business Darlings is authored by various VAF members.


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