JoCarole : Hello and welcome to the first Chat Event of the season! I want to thank everyone for taking the time to attend because I know you all have a very busy schedule. It is my pleasure to introduce Darlene Victoria Gonzalez, Owner of D. Victoria Virtual Assistance http://www.dvictoriava.com. Darlene is the producer and host of A Virtual Perception Podcast http://www.virtualassistantforums.co...eption-podcast as well as founder of the popular Multimedia Marketing VAs group here at VAF http://www.virtualassistantforums.co...producing-vas/. Darlene has been in business since February 2008. Her area of ex

JoCarole : . Her area of expertise is Multimedia Design;. The topic for tonight's Chat is: Online Video Marketing on a Budget.


D_Victoria_Virtual_Assistance : Hello everyone! Thank you Jo-Carole for the introduction.

I noticed some of you talking about grabbing some popcorn for the event. Well, the tables are going to turn and after this chat, you will know how to create your own online video. Others will be grabbing popcorn to watch your video

Well just like the title suggests, I am going to provide you with some tips, tools and information so that you can create your very own online video for marketing purposes without breaking the bank.

Okay, well let's get started. First, what is online video? Simply put, it is any form of digital video made available to viewers on the internet. Let me repeat, that, it is any form of digital video. So, your video can be one in which you simply record yourself and talk about your services or about a particular product, this is probably the most common form that comes to mind. And is what makes a lot of people shy away from using online video.

However, if you are camera shy you can create a video that incorporates text, images and audio, without ever having to include video of yourself .


AnnaLisa Michalski : I'm glad to hear that.


Robin : Such as your first video....I loved it.


D_Victoria_Virtual_Assistance : One other digital video type is the video tutorial. Oftentimes while searching on the internet for information on how to use a particular program, a video tutorial may make it into your list of search results on Google, right?


webmss : yes


Business-Bytes : I can see the marketing possibilities for tutorials...


ShelleyH : I need to work on one for a client, she is a teacher


Business-Bytes : ...by them bringing YOU up in the search engines


D_Victoria_Virtual_Assistance : When I say video tutorial, I mean the ever popular How-To videos that are popular on places like YouTube.com. Well, if the video tutorial provides you with the information you're seeking (or provides some other great resource) you may bookmark the page or click on the link to the author's website to see what other great information that have available for you.


D_Victoria_Virtual_Assistance : Now, that is what I consider video marketing and making it work for you.


webmss : I just read yesterday that the best way to get a new client is to teach them something.


Robin : Could this be a teaching video tutorial?


D_Victoria_Virtual_Assistance : @webmss You are exactly right and will be my very next point


D_Victoria_Virtual_Assistance : Yes, Robin exactly. Let me review the three types of video one more time:


Admin_Moore_Business_Solutions : Great way to show your talents and skills to potential clients


D_Victoria_Virtual_Assistance : 1. A video of yourself that shares information about a product or service OR one in which you share expert advice on a topic you know a lot about. 2. A video that delivers your message through imagery, audio and text. Finally, a video tutorial - short video created by using a screen capture program, like Jing Project, that provides instructions and steps on how to use a particular program or website.


D_Victoria_Virtual_Assistance : I can see that your creative ideas are already flowing and that is great!


Stewartwin : I already have ideas brainstorming


Business-Bytes : Me too!

D_Victoria_Virtual_Assistance : I am about to jump into what should go into the video. Any questions about video types?


Admin_Moore_Business_Solutions : No


webmss : none here


Business-Bytes : Could you explain them a bit, Ms. D?


Business-Bytes : I was thinking of mp3, etc...different formats they come in...


Bernice : D. I tried to make a video once to explain something to a client but the file size was huge, what programs do you use to create your video?


Stewartwin : Good question.


D_Victoria_Virtual_Assistance : Jules -- oh you are being technical...once I am done with all of the basic, feel free to ask me the techy stuff


Business-Bytes : ...and what would be best - if there is a "best."


D_Victoria_Virtual_Assistance : Here are some things to remember when creating your video:


Business-Bytes : Oops! That be me, Darlene, LOL


D_Victoria_Virtual_Assistance : Like everything else in business, you need to determine who will be watching the video or in other words, your audience


Admin_Moore_Business_Solutions : Yes Darlene what is your secret how do you look so good on video?


D_Victoria_Virtual_Assistance : Once you have that figured out, determine what your video is going to be about.


D_Victoria_Virtual_Assistance : Here are some ideas on what your video can be about.


D_Victoria_Virtual_Assistance : You can create a video that answers a question: What question do you get asked often by your clients? What is the most common problem your clients come to you with? What are their pain points (for the purpose of an online video – pick one pain point per video)?


D_Victoria_Virtual_Assistance : Then create a video that answers that question.


Business-Bytes : Cool!


D_Victoria_Virtual_Assistance : If you have a unique niche, an online video is a great way to showcase your expertise in that area. What is the one thing people need to know about your industry, niche, tool or trade? Tell them in your online video.


Stewartwin : That would be a great way to showcase document digitizing

[Continued in next post...]

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