I was discussing with another VA how 'hit and miss' direct mail marketing can be for small businesses. I think it can work when it's done with a very specific target market in mind and the postcard or flier is tailored to appeal to that market. But it also seems like even VAs who've done their research and implemented what they learned about their market are struggling to see a return from their direct mail marketing campaigns.
Here's an article I thought might help polish the edges and bring more ROI to your next direct mail marketing effort:
11 Reasons Why Your Direct Mail Program Failed
From the article:
Direct mail is a powerful communication tool with amazing targeting abilities and the potential to reach people that can't be reached online. When they work, they work well; but when they fail, it can hit your brand hard. Many people blame direct mail failure on the rise of social media use, but most of the time it comes down to poor planning, bad timing and a variety of other factors. We asked our team of marketers, strategists and designers for their input as to why direct marketing programs fail.
Read the complete article
here.
11 Reasons Why Your Direct Mail Program Failed
Show Printable Version
Email this Page
Linear Mode
