Establishing Your Niche

Post here if you're defining (or redefining) your niche.

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Old 11-02-2013
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Vibeke Vibeke is offline
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Arrow Identifying Target Market: Feedback on my Market Research Survey, please
Hello everybody!

Still working full time, I'm progressing slowly in defining the basis of my VA business, but it's definitely a "slowly but surely"

I'm now trying to identify my target market, and have designed a survey to send out to potential clients that I do not have the opportunity to interview face to face.

The VA business is not yet very well-known here in Spain, so with the survey I hope to narrow down which of the markets that I have in mind see themselves working with these services and what are their needs.

I would really appreciate your feedback on the survey I created, from spelling mistakes, to content, format, logic, something missing etc.:

https://docs.google.com/forms/d/1o86...OhpnQ/viewform


(Feel free to play around with different answers

I know people hate surveys, so this is the text for the e-mail with the link to the survey that hopefully will encourage them:

______________________________ ______________
Do you want someone to work for you for free to give you an hour break from some tedious administrative task you could delegate?

Completing this very short Virtual Administrative Services Market Research Survey will entitle you to 1 free hour of Virtual Administrative Support!

The completion of the survey should take less than 3 minutes.

______________________________ ______________


Any ideas to other incentives to get people to do the survey are welcome.

I have omitted one important question: If/what they are willing to pay for the services? Any thoughts on this? I'm in doubt to have them have a say in that matter

Thank you so much in advance to anyone who takes a few minutes time for this - I truly appreciate it

And if anyone think they can benefit from the survey, I'm happy to share it.

Vibeke
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Old 11-02-2013
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Paulette Paulette is offline
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Default Re: Identifying Target Market: Feedback on my Market Research Survey, please
Under Virtual Assistant Services - Needs, Financial, I would suggest add the word Bookkeeping just to be clear. I like that you added the functions of each category so it's clear. What's included under Planning/Organization? Why travel/calendar management, organization of events, etc. Great job.

"Where do you do your online searches? " What do you mean by this question? Which search engine do you use the most?
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Old 11-03-2013
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Vibeke Vibeke is offline
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Default Re: Identifying Target Market: Feedback on my Market Research Survey, please
Hi Paulette,

Thank you for your feedback!

I will change the online searches question to "Which search engine do you use the most?", as, yes, this is what I mean

I was considering using the word bookkeeping, but then doubted if the meaning of the word held more than my experience allowed for. Have googled it this morning, and I guess I'm good to go for it

I love your web-page btw. I have looked at it before as well, and specially like the clean, simple design, and the way you create messages that makes me (and your clients for sure ) just want to read more.
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Old 11-03-2013
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Paulette Paulette is offline
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Default Re: Identifying Target Market: Feedback on my Market Research Survey, please
Glad I could help and thank you for the compliment! This is my new site and I've been working on it for 2 months. I have a networking event this week and next week and set myself a deadline to really finish it by this weekend and stop slacking lol.
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Old 11-03-2013
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Default Re: Identifying Target Market: Feedback on my Market Research Survey, please
Under Virtual Assistant Services - Needs, I'm not sure if you would want to add something about email management. I'm also not sure if you are comfortable with this, but the only reason I bring it up is because I hear a lot of business professionals say that their email inbox just seems to overwhelm them at times. I suspect the idea of letting someone else take care of sorting through email would be very appealing to many.

I really like the idea of offering a free hour of VA service in exchange for completing the survey. I think that's a very good idea!
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Old 11-06-2013
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Vibeke Vibeke is offline
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Default Re: Identifying Target Market: Feedback on my Market Research Survey, please
Hi Kristen,

Thank you for your comment. I actually had e-mail management on the list initially, but then deliberately left it out, as I feel this will tie me down to match my working hours with the client's. One thing I hope to achieve when the business is up and running is to be able to have flexible working hours. On the other hand, scanning e-mails gives access to a lot of useful info to optimize the administrative work. Will think about it

Just looked at your web page. Your blog is so funny. Thanks for contributing to a early morning giggle here

Vibeke
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Old 11-06-2013
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Default Re: Identifying Target Market: Feedback on my Market Research Survey, please
You bring up a very good point about email management. That's certainly not something that can be done during other times of the day!

And thank you very much for the compliment about my blog. Writing is my passion, so I sincerely appreciate the kind words!
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Old 11-07-2013
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Default Re: Identifying Target Market: Feedback on my Market Research Survey, please
I like it! I never would have thought of something like that for marketing and I hope you have lots of success with it!!
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Old 11-10-2013
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Vibeke Vibeke is offline
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Default Re: Identifying Target Market: Feedback on my Market Research Survey, please
Thanks for your comment Kathy. It remains to see how much value it brings, but at least I have learned how to make surveys in Google Forms
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