Establishing Your Niche

Post here if you're defining (or redefining) your niche.

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Old 01-09-2009
LadyBug74
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Default Idea for bookkeeping niche
Where I live, there are a large number of elderly people who have no family close by. They have a hard time keeping up with paper work, i.e. bills, bank statments, etc.

I've thought about marketing myself to these people as sort of a personal assistant, to help with these things. However, I feel guilty charging, since most of them are on a fixed income.

Any suggestions?
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Old 01-09-2009
Beth0813 Beth0813 is offline
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Default Re: Idea for bookkeeping niche
That's a toughie. What about doing some "pro bono" work for them. It would be a great way to get your name out there. They might even be able to recommend your services to family, friends. etc....

Just a thought.............
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Old 01-09-2009
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Default Re: Idea for bookkeeping niche
LadyBug...I too thought of this niche and then like you thought, well I would hate to charge them for helping out. Plus I thought it would be more beneficial if you were with them face to face to help with there services. Sometimes I check out care.com to see if there is anyone who needs elder assistance in the area. Alot of times though it entails much more than bookkeping!
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Old 01-10-2009
indigogirl indigogirl is offline
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Default Re: Idea for bookkeeping niche
Another way of looking at this is finding charities that work in the sector, outline your service to them and see if it is something that they would like to offer/have funding for or see if you can get funding for this service yourself.
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Old 01-10-2009
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LeeDrozak LeeDrozak is offline
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Default Re: Idea for bookkeeping niche
I agree with Beth0813 about considering pro bono work. What a great way to get your name out there and what a wonderful press release that would make.
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Old 01-10-2009
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Default Re: Idea for bookkeeping niche
My MIL lives in an over 55 community and I personally have helped many of the residents within the community at a significantly lower rate. In return they have spread the word about what I do and I have received a few great paying projects and 1 retainer client. I believe in paying it forward and it works for me!
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Old 01-12-2009
Office Goddess Office Goddess is offline
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Default Re: Idea for bookkeeping niche
I provide bookkeeping services at a reduced rate (45% discount) for seniors over 70. My father-in-law is 91 and gets soooo confused by all the papers! I pay his bills and track/reconcile his bank accounts. He still has an accountant doing his year-end taxes, tho...
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Old 03-03-2014
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latuel latuel is offline
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Default Re: Idea for bookkeeping niche
I too have considered offering bookkeeping/bill paying help to seniors. I think that there is a real need out there for it, but I have concerns that there could be issues with family members. How would they feel about a stranger having access to their loved ones finances? For those that have provided this service have you had any issues with family members?
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