I want to do business with everyone but I know it's good to focus on a specific market. Are there any tips on this? How do I figure out exactly what my niche and who my market is? I hope this isn't a dumb questions.
It's not a dumb question - but it is important to figure out an answer in order to target your voice and marketing to a group of potential clients instead of 'every small business owner in the world'
What do you like to do (in terms of services offered, skill set) and who (what industries or markets) do you imagine you'd like to work with?
It really is as simple as starting there....
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For me I am still sort of a generalist, but I am finding that the work I am doing is catering more towards a specific type of client. So I think if you are a bit picky with who you work with and take on only the clients that are asking for work you enjoy doing then you will find your niche along the way. At least that has been my experience.
How do I find my niche?
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