My husband's practice is called Dental Excellence and so it was just easy to come up with PA Excellence (PA for Personal Assistant as I'm also wanting to offer local services).

As an aficionado of all things retro, kitschy and mid-century, we knew that we wanted our business name to reflect our tastes, interests and personality.

The first name I chose was Sputnik Secretarial. I chose Sputnik because of the era (naturally!) and as a play on words: Sputnik was a satellite. Sputnik Secretarial would act as a satellite office to its clients. The only problem was that my husband thought that Sputnik, being a Russian spacecraft, might turn off some in the American business community (not that we wanted to court the nationalistic anti-commie crowd, but we didn’t want a name that could be construed as controversial in even the slightest way, either). As a result, Sputnik Secretarial morphed into Space Age Secretarial – the concept being that the entire idea of a “virtual” assistant is very retro-futuristic. Instead of arriving via hovercraft or jetpack, though, we arrive via laptop!

On an appearance and branding level, as with our own home, we’ve found that designing with a retro 50s motif never goes out of style – and felt that the same would be true of the outward appearance our business. And, being non-designers (who love and ogle all things design related), creating a cool look for our business (all without having real graphics/design training) just seems easier with the assistance of retro fonts and illustrations. Our website and marketing materials aren’t ready for their close-ups, but we thought that a fun, kitschy look and name would appeal to the types of clients we want to attract, namely creative class professionals. Plus, staid corporate sites packed with stock business photography just aren’t our thing.

We also decided that having an “A” name wasn’t as important as having a name that stood out. The same with the word “virtual” – I have a hard time differentiating between all of the virtual assistant businesses with the word “virtual” as their primary word. We figured that Space Age Secretarial would be memorable. And, hopefully, in a good way!

~Melissa (and Curt)

My practice name was actually something I overheard at a family reunion; "...you should ask Viki, she knows how to do all that computer stuff." Voila! Ask Viki! was born!!

V

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Need Help?Ask Viki!

My name came to me quickly. My niche is paralegal services, even though I provide administrative services for all types of companies. The Virtual Paralegal seemed to fit exactly what I was trying to accomplish.

I am in the process of trying to come up with a name. The process is driving me a bit crazy.

I have a couple of ideas. What do you think?

Azna Administrative Services

Virtually There

Is Azna your first name? I think Azna Administrative Services is good and your logo can include AAS Virtual Services as well. I am The Virtual Paralegal and I use TVP in my branding logo.

Originally Posted by dawndmd

Is Azna your first name? I think Azna Administrative Services is good and your logo can include AAS Virtual Services as well. I am The Virtual Paralegal and I use TVP in my branding logo.

Sigh. Don't think I am crazy, okay? Azna is the name of the Mother God She is believed (by me) to be the activator. If you ask her for assistance you will get it. I will need all of the assistance I can get to be successful, so I decided to call on her.

I noticed that there was a thread that discussed putting the right energy out there to drum up success for your business. That thread and the presence of a Goddess ( I noticed the name immediatly)leads me to believe I am not the only new age lady on this site.

AZNA
http://www.angelfire.com/me4/angelichealing/azna.html