Branding Your Business

Naming your virtual assistant business or working on a tagline? Get feedback on your brand and share ideas here.

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Old 03-17-2010
CircleAssistants CircleAssistants is offline
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Default Almost There (Logo/Tagline)!
Hi everyone!

I'm almost ready to launch my website and go live (YIKES!). I'd like some opinions/critiques/ideas/criticism of my logo and tagline.

One of the logos is my user picture. The basic logo is the Celtic knot. I have two variations of the logo and my name, the one pictured and then one horizontially with Circle on top and Assistants on the bottom.

My current tagline is: "We help you round out your business" I like the play with circle and round, but not 100% sold on the wording. My graphic designer questioned the use of "we", since I'm a sole proprietor. I've thought of "Helping you round out your business" or "Rounding out your business needs".

HELP!!

Cheers,
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Old 03-21-2010
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Shellye Biser Shellye Biser is offline
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Default Re: Almost There (Logo/Tagline)!
Hi, thought I'd respond here. I really like "Helping Round Out Your Business Needs".

Hope this helps.

Shellye
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Old 03-21-2010
smartchoice smartchoice is offline
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Default Re: Almost There (Logo/Tagline)!
Great play on words... I also like "Helping Round Out Your Business Needs".

Betty "The Smart Choice"
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Old 03-22-2010
Office Goddess Office Goddess is offline
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Default Re: Almost There (Logo/Tagline)!
What's wrong with the royal 'we' anyway? I refer to my company as 'Goddess' in conversations and treat it as a living entity. So, nope, no mouse in my pocket, but a 'Goddess' working along side of me.
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Old 03-23-2010
AdvantageAdministrativeSltns AdvantageAdministrativeSltns is offline
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Default Re: Almost There (Logo/Tagline)!
I like "Rounding out your business". But there is nothing wrong with using "I help you round out your business" instead of "We". My tag line is "Let my administrative solutions be to your advantage" so I am claiming myself not a "we".

There is another post on the subject of using I/We that you can check out.
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Old 03-23-2010
CircleAssistants CircleAssistants is offline
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Default Re: Almost There (Logo/Tagline)!
Originally Posted by Shellye Biser View Post
Hi, thought I'd respond here. I really like "Helping Round Out Your Business Needs".

Hope this helps.

Shellye
Thanks, Shellye! That's the one I'm leaning towards, as it takes the "I/We" issue off the table.

Cheers,
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Old 03-23-2010
CircleAssistants CircleAssistants is offline
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Default Re: Almost There (Logo/Tagline)!
Originally Posted by smartchoice View Post
Great play on words... I also like "Helping Round Out Your Business Needs".

Betty "The Smart Choice"
Thanks, Betty! The wordplay started almost immediately after I decided to go with "Circle Assistants". Now if I can finish tweaking the verbage that'd be great!

Cheers,
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Old 03-23-2010
CircleAssistants CircleAssistants is offline
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Default Re: Almost There (Logo/Tagline)!
Originally Posted by Office Goddess View Post
What's wrong with the royal 'we' anyway? I refer to my company as 'Goddess' in conversations and treat it as a living entity. So, nope, no mouse in my pocket, but a 'Goddess' working along side of me.
bwhahaha!!!! Love it. There's nothing wrong with the royal "we", it's where my gut first went. On second thought I'm not sure which way I prefer, but that's why I put it out here on the Forum. Y'all make a great sounding board!!

Cheers,
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Old 03-23-2010
CircleAssistants CircleAssistants is offline
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Post Re: Almost There (Logo/Tagline)!
Originally Posted by AdvantageAdministrativeSltns View Post
I like "Rounding out your business". But there is nothing wrong with using "I help you round out your business" instead of "We". My tag line is "Let my administrative solutions be to your advantage" so I am claiming myself not a "we".

There is another post on the subject of using I/We that you can check out.
Thanks so much, Erika. It's difficult to narrow it down when three or four things sound good...

I really like how your tagline hits each word in your business name. It's subtle and smart.

I'm going right now to the I/We post. I have some ideas about that I'd like to share. Thanks for letting me know about it!

Cheers,
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