Get Clients NOW!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches by C.J. Hayden is considered a marketing bible by many service professionals. The author compares an effective marketing campaign to preparing a nutritious meal. Both require planning and preparation, and both should be created with ingredients that you enjoy. You wouldn’t cook a meal using ingredients you hate, would you? Similarly, your marketing campaign shouldn’t include components that you dislike so much that you can’t bring yourself to put them in action.

Once she explains what comprises an effective marketing campaign, the author shares five marketing strategies that you can pick from, based on your own personal strengths. For instance, if you thrive on telling anyone and everyone who will listen all about your business, you may benefit from the Public Speaking strategy,

Once you pick your strategy, you’ll complete a Get Clients NOW! Action Worksheet, on which you’ll record your current business status and your goals for the immediate future. Then you’ll write down how you’re going to accomplish them.

To make things extraordinarily easy, the author lists numerous action steps you can take, based on your marketing strategy. For example, if, like me, you choose Writing & Publicity, some of your weekly action steps could be posting to your blog twice each week, writing one new article each week, and finding one new website per week to post your articles. Having a definitive plan makes marketing just another thing to check off your to-do list instead of an overwhelming task.

Next up, you’ll start your 28-day marketing program. You’ll have access to a Tracking Worksheet where you will keep track of your progress throughout the month. The author also includes day-by-day entries that provide support, advice and encouragement as you make your way through the program.

In short, Get Clients NOW! contains a wealth of simple, easy-to-use tactics to help you market your services.

This paperback book contains 239 pages and can be purchased on Amazon.com for $13.57.

Click here to buy the book!

Do you have any thoughts, queries, or feedback on Get Clients NOW? Share your comments or questions by replying directly to this thread!

ADMIN UPDATE: Action/Reading groups now being established here on VAF - if you want to lead or be a part of a GET CLIENTS NOW group, click here for more info!

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Tammi Metzler ~ The Write Associate
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