"You don't have to be everything to everyone, you just have to be something to someone"
Posted 03-18-2009 at 07:57 AM by Ness Lindsay
[I]"You don't have to be everything to everyone; you just have to be something to someone." [/I]Don't you think this quote speaks volumes?
Seriously though, let's embrace this profound statement for a moment...
(Embracing)
So, here's the thing...I've quickly discovered as a business owner; I've strived to market myself to a large group of people, I also had a desire to "please" everyone.
[B]Here's the problem:[/B]
I simply couldn't! I couldn't possibly please everyone, it's just not possible. When I created my marketing material with promises to my prospects that I was the best; and in turn prospects just had to do business with me, I was falsely advertising myself and my core values of my business. Why you ask? Because I couldn't possibly be everything to everyone!
[B]Kicking it old school - Take it back to the basics[/B]
Instead, I should have been focusing my attention and my efforts on a being something to someone. I realized I had to take my efforts back to the basics. I told prospects that I would be myself, be honest, and promise to offer then only what I [I]knew [/I]I was capable of fulfilling. Instead of owning Girl Friday and promising the "be-all"; I did some soul searching and found what I was truly passionate about. Who did I really want to help? What could I honestly offer them? With these answers, it was only a matter of time before I opened NessLindsay.com.
It was this outlook that allowed me to be me. I didn't have to pretend, I was fully confident in my abilities. I didn't need to try to re-invent the wheel. I was able to bring things back to the basics and wasn't afraid to offer personable services to my clients - services with all my quirkiness to boot!
[B]Just be yourself[/B]
You don't need flashy technology or big empty promises to grab the attention of prospective clients. You just need to be you - narrow your market to the people who match who you are. Don't break yourself trying to be everything to everyone....just be [I]something [/I]to someone! Clients will naturally gravitate towards you....with all your quirkiness too because they can relate...you quickly become human again. This feeling is pretty surreal. Since I have begun being something to someone, I have grown my business 10 ten-fold!
Best of luck to you and your business' success!
Vanessa Lindsay, REPA
Seriously though, let's embrace this profound statement for a moment...
(Embracing)
So, here's the thing...I've quickly discovered as a business owner; I've strived to market myself to a large group of people, I also had a desire to "please" everyone.
[B]Here's the problem:[/B]
I simply couldn't! I couldn't possibly please everyone, it's just not possible. When I created my marketing material with promises to my prospects that I was the best; and in turn prospects just had to do business with me, I was falsely advertising myself and my core values of my business. Why you ask? Because I couldn't possibly be everything to everyone!
[B]Kicking it old school - Take it back to the basics[/B]
Instead, I should have been focusing my attention and my efforts on a being something to someone. I realized I had to take my efforts back to the basics. I told prospects that I would be myself, be honest, and promise to offer then only what I [I]knew [/I]I was capable of fulfilling. Instead of owning Girl Friday and promising the "be-all"; I did some soul searching and found what I was truly passionate about. Who did I really want to help? What could I honestly offer them? With these answers, it was only a matter of time before I opened NessLindsay.com.
It was this outlook that allowed me to be me. I didn't have to pretend, I was fully confident in my abilities. I didn't need to try to re-invent the wheel. I was able to bring things back to the basics and wasn't afraid to offer personable services to my clients - services with all my quirkiness to boot!
[B]Just be yourself[/B]
You don't need flashy technology or big empty promises to grab the attention of prospective clients. You just need to be you - narrow your market to the people who match who you are. Don't break yourself trying to be everything to everyone....just be [I]something [/I]to someone! Clients will naturally gravitate towards you....with all your quirkiness too because they can relate...you quickly become human again. This feeling is pretty surreal. Since I have begun being something to someone, I have grown my business 10 ten-fold!
Best of luck to you and your business' success!
Vanessa Lindsay, REPA
Total Comments 2
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I too seem to have this deep seated need to be everything to everyone and it isn't working. I read and reread your post and decided I'm not doing anyone any favors by overextending myself. Next week I'm taking a vacation and I'm going to forget work, business, and worries and spend the entire week enjoying a relaxing getaway with my husband. When I get back, I'm going to put your words to good use and rewrite my marketing plan and just be plain ole me, not superwoman.
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Fantastic!!! It just isn't possible to be superwoman. Yet, it is possible to be you ;)
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