Re: What's Stopping You From Starting a Blog?
J. Williams, Maybe you need a personal blog separate from your business blog to allow you total freedom and you can use that to help promote your book. Talk about the process as you are working on it, and when it's time to release it you will be ready to sell it on your personal blog.
Start a separate blog for your business. This one might take a little more effort on your part since you don't want to overly share on a business blog. Decide what you will talk about and generally keep it within in those paramaters and keep it mostly business related. It's okay to interject a personal story once in a while as that's what make you human as long as you connect it to what you are talking about. Remember though your business blog is NOT about you, but it's about your clients. What can you provide for them that is useful, informative, teaching, tutorial, etc. and at the bottom give them a call to action.
To everyone else:
A challenge to those of you who are not writing at all.
Start doing Mind Dumps!
Get a timer and set it for 10, 15, or 20 minutes the idea to work up to 20 minutes. Set aside at least that amount say 3 days a week. Choose your days and times wisely so that you are more likely to stick to it, and when you are most likely going to be receptive to writing.
Since you don't really have a blog mindset yet the whole purpose here to help you develop one. If you know your topic areas great go with it, but if you don't then don't worry about that right now. Just do the time.
Sit down and allow yourself to free write on anything for that time period. Keep all your writing. I use OneNote. There is also EverNote. Great for this purpose. Don't worry about focusing on the topics or ideas right now. Just let the words hit the paper / pc screen as they hit your mind.
Again, keep all your writing. Do this for the next month or two or even three if need be. It takes time to develop habits. The first idea is to get you in the mindset and habit of just writing. The second by keeping your writing you are going to go back and reread them at the end of the month or 2 or 3 and review what you've been writing. Hopefully you will see a pattern developing and you will have started to get a feel for your writing style, and who knows you may very well have some great stuff in there to that you can now re-purpose, clean up, and post to your blog as a blog post, video, or even create an info product.
Now once you are in the habit, you've created the writing mindset start writing with more purpose. Now 2 of these times I want you to free write around your topic areas, and once a week continue to just free write on anything. The purpose of doing the free write activities on anything is just to allow your mind to dump all of it's ideas onto paper. Once they are on paper you can go back later to see if they are useful for your business or not, and sometimes you find that they are useful for your personal growth. Never to be shared, but boy did you learn a lot. By dumping on paper / pc you free your mind and allow your creativity to flow.
The next step:
This is for those of you who are already in the habit of writing / have just gained this new habit.
Now, it's time to worry about setting up an editorial calendar and meeting deadlines.
DON'T focus on this part in the beginning if you are new. It will only frustrate you.
There are some great free editorial calendars out there to help you get started. I just use Google calendar. Everything else is already on there and so its easy to use. I have create a separate Google cal for this and that way I only have to view when I need to, and my main cal is not cluttered up.
When you are focusing on your editorial calendar you need to decide if you want to take advantage of holidays or not. If so reveal your holiday cal in Google when making it or make sure to write down the holidays you want to focus on.
NOTE: When first starting your editorial cal if you are a tactile person this might easier to map out on a paper cal first until you figure out how you want to work it.
Start inputting your topic ideas and when you want to write about them. Article titles are a good way to do this, but just a general topic is also okay. I use topics as opposed to article titles in this phase.
I choose a start and end date for that topic and within those dates I have to research, take notes, create outline, write draft, edit, find images, and finalize draft. I use OneNote for this part of the process and I use a VA to assist me when needed with research, notes, edits, and yes sometimes with the writing, but I couldn't always afford it and it's still sometimes not in the budget.
It's really great idea to get help if you can. A grown child, spouse, VA, other... just someone who is willing to help you not feel overloaded. Keeping up with an editorial calendar takes time and dedication.
If you really can't keep up with it then it's better not to do it. Having a blog that is not kept up is worse than no blog at all in my opinion. So if weekly blog posts are to much then don't start doing them weekly. If you're unsure start out lighter and see how it goes.
I do a weekly video with transcript, monthly newsletter, and then when the urge hits I'll ad something extra.
Once you are ready to start blogging you will want to add this to your email campaign, and if you haven't started one then this is a great time to do that.
Let me know if you decide to take the challenge. I'd love to hear back from you, and how it's going.