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Old 02-25-2009
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Default Search Engine Optimization for Dummies
I recently purchased the SEO for Dummies book and am very pleased with it. I love books so finding a new one to add to my reference library is a small joy.
This book tells you what to look for, how to fix it and explains how search engines work. I already had a limited understanding of search engines and websites but this book has made the lightbulb above my head turn on and glow a little brighter.
The book lists online resources and cool add-ons, tools and tips. Try finding it used on Amazon or Alibris. It retails for $29.99 at Borders but I used a 40% off coupon.
You can probably check it out at your library if you can refrain from highlighting and starring everything you want to try. I couldn't.
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Old 02-25-2009
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Default Re: Search Engine Optimization for Dummies
I have been happy with most of the "Dummies" books I've bought. Thanks for the review!

Lezly
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Old 02-25-2009
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Default Re: Search Engine Optimization for Dummies
All the dummies books are good. Especially the quickbooks for dummies.
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Old 03-05-2009
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Default Re: Search Engine Optimization for Dummies
Thanks for this information. I have not read any of the dummies books but will get this one.
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Old 04-05-2009
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Default Re: Search Engine Optimization for Dummies
Okay, VAF team members...I know absolutely NOTHING about SEO...can someone give me a bulleted nutshell of what this is? I'm about ready to launch my site in a couple weeks and would love to get some help with this feature.

thanks,

Kathya
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Old 04-05-2009
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Default Re: Search Engine Optimization for Dummies
Kathya - Google it!

The web's all about Google, in a way - it's all about searches. It's the exact same concept as libraries, where a card catalog holds the key to finding the book you're looking for. Online, search engines hold these keys.

So SEO is search engine optimization, i.e., configuring and tagging the content that you put online in such a way that it is easily found by search engines.
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Old 04-05-2009
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Default Re: Search Engine Optimization for Dummies
I think I have to find my library card to keep up with all the books I want to read and learn from. This sounds great since I have limited knowledge of SEO, although I know my metatags on my website are useful. I have a book by Richard Quick, titled Web Design in Easy Steps which is a simple book to follow with tips on building an attractive and successful web site. Regarding SEO, I'll share his 5 Worst SEO Mistakes with you:

1. Making your whole site from Flash. It's great in moderation but seach engines struggle to index sites created in it. Don't build your whole website using it and avoiding using Flash for your navigation.

2. Using Javascript for your navigation. Google doesn't use Javascript, so if your site nav relies on it to work, Google won't know your pages exist.

3. Using frames. These also make it hard for Google to index your site.

4. Using tables for layout. These days with the newer web standards it's easier to get a page to look right without using tables. Tables also use lots more code than HTML or CSS, which means your content will appear lower down on the page (after all the code), which means Google will see it as less important.

5. Misusing images. Google is blind and can't see images on your site, so if your page is full of images and with no Alt Text on the images, Google doesn't know what it's about and cna't index it. Use images sparingly or use background images instead and make sure there are at least 50 words of content on each page you want indexed.

That's making me want to read the book again. Hope it helps everyone out. I'm off to find that library card and then use my scanner to copy the best pages so I can give the book back without all those highlights - I love doing that too!

Have a great week all. I have to stop playing with Illustrator and putting new Twitter backgrounds up because I'm avoiding my paid work! ;-)

Cheers,
Marie
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Old 03-10-2010
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Default Re: Search Engine Optimization for Dummies
I just bought SEO for Dummies and am waiting for it to arrive in the mail. This is one area I know nothing about! I'm ready to learn!
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Old 03-10-2010
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Default Re: Search Engine Optimization for Dummies
I love all Dummie books. I know I really need to get this one. My website probably doesn't show up anywhere unless you type in the specific address.
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Old 04-14-2010
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Default Re: Search Engine Optimization for Dummies
I love all the Dummies Books too. As a matter of fact i'm brushing up on my bookkeeping with the dummies series now.
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