Re: Changed my URL for website - please let me know what you think
Hi Nancy,
Great site and color scheme.
For your ad copy, toward the bottom, I would rewrite it to exclude the word I. Most marketing experts agree that your ad copy should be less about you and more about what you can do for your client or it can come off like you're still trying to prove yourself.
I would also replace all the I's with your business name, such as..."Virtual Nancy Business Solutions provides..."
SO for example... instead of writing "I feel my skills and background would be a perfect fit for mortgage brokers, authors, motivational speakers.."
Maybe you can write something like..."Are you a mortgage broker, author......seeking to partner with a VA for your business success?"
"VNBC can help your new business create an online presence with our web design support services..."
The "I to you" information came from a book I read called "Duct Tape Marketing". The idea was to show the potential client how much you understand their business needs. So the idea is to make it all about them, and give less of your credentials.
Ever notice how the best of the best companies spend less of their site space giving their credentials and trying to prove themselves? Your ability to simply understand their needs and put into words, says "I'm an expert".
This advice has helped me tremendously in landing clients.
Good job on your site and I hope this info can help.
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