Re: Why not JUST copywriting?
For me, it's not about more business so much as not wanting to do only copywriting. As a strongly language-oriented person, I think good writing is extremely important. I emphasize it because I know how to do it and my clientele can benefit from this skill. I'm also more a writer than a numbers person. But the main thing I enjoy doing is working in partnership with the client to develop their goals, which sometimes but not always includes writing. I need variety, and get a thrill out of doing design, planning, and even databases, besides the writing jobs.
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