I'm a systems girl, right! Anything that makes something easier is great in my book.
As a side note this isn't for you writer-types...we can't have you writer-types tee-heeing and shaking your heads at us non-writer-types because we try very hard! I can say that because I'm a non-writer-type! What I lack in the writing area I think I make up for in the reading area.
My aha! moment was just this morning when I read something to help me write!
Shawn Kincade, a local member of my niche, writes a regular blog about all kinds of stuff and this morning he hit a home run for my team. He wrote a blog about writing...yeah for me! Now, he is writing about what someone else wrote (Michael Fortin?) - and I don't know that other person; however, I know Shawn so check out his blog post to get linked back to the original thinker if you want.
In summary...the theory is "Gap Analysis." (I've heard the term tons of times and at this point I'm thinking you can make it apply to just about anything you want to seriously think about. Even Wiki doesn't apply it to writing! Well today, we're talking about writing.) Four easy steps between me sitting in front of an empty document on my monitor and the best copy I've ever written for my marketing brochure, website, whatever! Ready?
(1) Identify the pain.
(2) Identify the flip side.
(3) Give the worse case scenario.
(4) Drive home YOUR service.
You, your company, your service can get them from their pain in the rear to a little slice of heaven! All you have to do is connect the dots! There is a great example on the blog so check it out...I don't even need a phone system but I feel like I should buy one!
So, for you other non-writer-types...How does this work for you? If you've been sitting in front of a blank doc on your monitor lately is this an aha! moment for you too? Post your "Gap Analysis" and see what the writer-types think now!
Make it a great day!
__________________ Sundi D. Hayes
Chief Virtual Officer - My Office Zilla www.myofficezilla.com
I am currently writing a e-book on going to a paperless office; which is what we're currently implementing at my JOB. I am the one in charge... so hopefully I should have some 'insider knowledge' on this subject...!
I'm a "writer-type," but I still have days where I sit in front of my laptop with a blank expression trying to figure out what to write . I think your steps are a great example of the format to follow when writing copy. Thanks for sharing!
Re: My recent aha! moment
Lily Chambers, The Virtual Office Goddess, LLC
. I think your steps are a great example of the format to follow when writing copy. Thanks for sharing!
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