Hi All. Not sure if this website has been posted before but it's full of really interesting articles on marketing, copywriting, branding and advertising etc. which is certainly worth sharing with you.
www.psychotactics.com.
I personally found the "Why Headlines Fail" report very useful and have made some small changes to my website content after reading this. Some of my pages were pretty ordinary but I didn't know how to give them a bit of a face lift without getting too gimmicky (guess that's my typical British reserve kicking in!). This report helped me to rethink and refocus on the importance of getting clients' attention once they hit on your website.
You need to sign up for the newsletter but it's well worth it in my opinion. Would be really interested to get some feedback from you when you get a chance. Many thanks. Jane