Deciding how to name and describe products is no small part of a marketer's job, and it's unquestionably an important one if a product is to survive. I'm no master of marketing, but sometimes even I spot promotional brilliance when just the right words are involved.
Sometimes marketing types hit the nail right on the head. A handful of years ago, for example, the treat that used to be called "Plain M&Ms" suddenly became "Milk Chocolate M&Ms." While the average consumer may not have noticed the small change, the intent as studied from a marketing--and verbal--standpoint was obvious.
Plain in the former M&Ms parlance meant "pure and unembellished" or perhaps even "unpretentious." Before 10,000 other M&M varieties appeared, it also meant "the original" and "uncomplicated" as opposed to the...
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Good marketing or wordy confusion? - Word-wise Blog
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