Words are powerful. The right words will convince your website visitors to buy your products and services, while the wrong words will either offend them or, even worse, leave absolutely no impression on them. Carefully selected words will attract the attention you desire and entice your website visitors to take action.

You see, human beings are hard-wired to respond when they’re led by their emotions rather than their logic. In the highly popular book, “The E-Myth: Why Most Business Don’t Work and What to Do About It,” bestselling author Michael E. Gerber explains that consumers think with their hearts first, their heads second. Essentially, this means that potential customers put a priority on things that they want over things they need, often trying... Click here to read the rest of this post at the Write Associate Blog.

The Write Associate Blog is authored by VAF member Tammi of Write Associate.



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Very powerful post about an important topic - there are so many ways to PROJECT yourself as a strong, confident woman/business owner [or guy/business owner as the case may be] and not just vocally. This is a great exercise for all of us when it comes to our websites and marketing materials.

Great info Tammi!

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Tammi, I always liked the way you write the book review.

This post is fantastic! You're right, words are powerful. Simple choices of words do make a difference.

Thanks for the info

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-Jean
Simplify it, delegate it.