Copywriting 101 For Small Businesses, Entrepreneurs, Coaches & Consultants: The do-it-yourself guide to writing your marketing copy correctly, persuasively and stresslessly by Allison Nazarian is a great how-to guide for small business owners who want great copy but don’t have the desire or budget to hand the job off to a professional copywriter.

Copywriting 101 covers the basics of copywriting in a way that is easy to understand even for those who are brand new to writing their own copy. Nazarian pushes you to hone in on your target audience, find your own unique writing style, and determine the way you will approach your potential clients (yes, there is more than one way), all within the first few chapters. She also gives homework assignments at the end of each chapter to help you apply her methods directly to your business.

Copywriting 101 walks readers through the process of writing different web pages, including the About Us and Product/Service descriptions, in a way that will elicit greater response from readers. Nazarian also touches on using well-placed testimonials but stresses that it’s not enough to just have testimonials on your site – they need to be written in a way that will convince readers to buy from you, based on the experiences of others. She teaches you how to accomplish this feat, especially if your clients allow you to write your own testimonials (with their final blessing, of course).

A few other hot marketing pieces that Nazarian teaches you to use to your benefit are taglines and strong calls to action.

In the final chapter, Nazarian shows readers the difference between writing for the web and writing for print and how to get the biggest bang for your buck in either format.

Finally, the Appendix is full of useful tips and information, including a list of action verbs that are great to use in your marketing copy and a list of phrases that you should avoid at all costs.

This book is available in both electronic and print forms and can be purchased through the below links.

Click here to buy the e-book!

Click here to buy the print book!

Do you have any thoughts, queries, or feedback on Copywriting 101? Share your comments or questions by replying directly to this thread!

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Tammi Metzler ~ The Write Associate
Free call: "How to Write Email Subject Lines That Grab Attention!"

In the final chapter, Nazarian shows readers the difference between writing for the web and writing for print and how to get the biggest bang for your buck in either format.

I'm really looking forward to reading this title - it's at the top of my list. I feel pretty comfortable with my writing skills, but there is always room for improvement and I'm interested in what Allison has to offer.

Thanks Tammi for the great review, as always!

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What a terrific review Tammi. I am definitely going to order this book up for I am one that struggles with writing at times.

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Dawn Riley
A Virtual Assistant in Paradise
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In addition to working on my internet marketing skills, I would love to add copywriting to my skillset. Getting this book would definitely work to my advantage. I hope I win it.

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Delilah Smith
Caliber Virtual Services

OOops, meant to post this in the Bash Giveaway thread.

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Delilah Smith
Caliber Virtual Services