Podcast Writing Your Own Content with Allison Nazarian - Virtual Assistant Forums

D_Victoria_Virtual_Assistance · #1 (**permalink**) 01-06-2010

Without good copy and a good message — you are never going to have customers or clients if they don’t know how you can help them ~ Allison Nazarrian.

The first episode of 2010 is all about writing content for your business. Providing expert advice and information on writing your own copy is Allison Nazarian, copywriter and writing coach. Allison founded Get It In Writing, a company that provides copywriting services and internet marketing to businesses, in 2001. In 2009 Allison renamed her business Allison Nazarian Unlimited, but is still devoted to providing copywriting and marketing solutions to businesses.

It turns out that people that think they don’t have the writing skills needed to write good content for their website and business materials can indeed write their own copy. My conversation with Allison confirmed this. Allison shares great information on key points to keep in mind when writing your website copy, including the very important fact that the copy should be less about you and more about your prospective client, formatting and more. Also — Allison answers the popular question – should I use “I” or “We” on my company’s About Us page.

This episode is full of great information and resources from a copywriting pro. Thanks Allison for sharing your expertise with us!

PS: Since my conversation with Allison and later Tammi Metzler (another copywriting specialist), I have been regularly updating my blog. If I can do it, you can too.

Listen to the podcast episode right here:

http://www.mypodcastharmony.com/avpnew/audio/avpep47.mp3

Visit AVP's website for show links and more:
http://www.avirtualperception.com

Tess · #2 (**permalink**) 01-07-2010

I'm bookmarking this one for tomorrow a.m. - Allison is fast becoming someone I not only have immense respect for but sincere admiration. She's just an all around accomplished, and cool, chica.

Thanks for finding awesome guests for your show Darlene! Looking forward to listening....

D_Victoria_Virtual_Assistance · #3 (**permalink**) 01-07-2010

I agree with you 100%, Allison is one cool gal. Thanks for listening Tess

Darlene

collectorofmasks · #4 (**permalink**) 01-07-2010

Great podcast! Thanks and I learned a thing more like 2 about copywriting.

Thanks for posting, Amy

dognose · #5 (**permalink**) 01-11-2010

Thanks, Darlene! This was very timely as I'm currently working on my web copy. Right now I'm over at http://thecopywritingstore.com/ reading more good stuff. I also downloaded Allison's free e-book, "Top 8 Copywriting Secrets Revealed."

I thought this blog was especially good, but I'm enjoying them all.
http://thecopywritingstore.com/2009/...ion-flaws.html

Thanks again & thanks to Allison, too.

Lezly

AJ326 · #6 (**permalink**) 01-13-2010

I only thought my web copy was complete...HA

! I just listened to the podcast and Allison provided some very helpful tips. Needless to say, I revised my web copy and took out the "I's" and "we's."

You guys really go the extra mile to help us. Thank you so much

.

TargetStars · #7 (**permalink**) 01-13-2010

Darlene, I thoroughly enjoyed your podcast with Allison! She offered great tips and it was so nice to hear what she sounded like because I have seen her around Twitter. Always nice to put a voice to a name if you can't meet someone face to face-LOL!

Great job!

Virtually Your Solution · #8 (**permalink**) 3 Weeks Ago

I'm not able to hear this podcast. I am having trouble with a few others as well.

Thanks

On My Wings · #9 (**permalink**) 3 Weeks Ago

Hi Maryann -

It's possible that it is because this thread was from back a couple of years ago, and they may not be available any longer. However, if you are able to get to the thread at the link below, which was a PM that I think went to everyone (and since you have over 25 posts you may have also received it), that may have updated links. She said in this message that she was going to continue to make them available. Hope this helps!

http://www.virtualassistantforums.co...pm&pmid=296953

D_Victoria_Virtual_Assistance · #10 (**permalink**) 3 Weeks Ago

Thanks for the message about the audio file. It's fixed (as are the others) and available for listening. So sorry about that! I had a website issue not too long ago and had to pull some audio offline. I appreciate you letting me know

Virtually Your Solution · #11 (**permalink**) 3 Weeks Ago

Thank you Darlene & Pam. I love listening and I learn so much. Very much appreciated!