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Has this happened to you lately? You’re having dinner with the family and the phone rings. On the line, an annoying marketer trying to sell you something you really don’t care about! Feeling aggravated and disrespected from such an interruption, you just hang-up!

Interruption Marketing

Traditional marketing is often thought of as interruption marketing and usually includes a strategy that focuses on finding customers by creating brand awareness through different forms of advertising. It typically targets a general audience using television ads, print ads, telemarketing, cold calls, direct mail, unsolicited...

The death of Trey Pennington last week made me think about how much information we share on social media sites and the consequences of crossing the line of privacy on the web.

Trey Pennington was a well known marketing consultant, blogger and had an online radio show. He maintained presences on all of the major social networks and had over 111,464 followers on Twitter. The morning before he took his life, Trey went on Facebook and posted several family pictures with personal comments (which are publicly visible to anyone). His personal struggles over the last few months were apparently known in his social media circles...

As more and more people use the internet and social media as outlets to vent their frustrations, businesses and brands are learning the hard way to pay better attention to their customers.

"When customers feel that they have no other option but to take their customer services concerns online, that is exactly what they will do. To avoid this, companies need to take exceptional care of their customers, proactively drive solutions from the very first contact, and ensure that customers never have a reason to go outside of the contact center for resolution. Otherwise, greater numbers of savvy customers are going to turn to...