Do you track your social media marketing results? If not, how do you know if your efforts are paying off? When it comes to tracking and reporting social media metrics, it’s not necessarily traditional ROI (return on investment) that you’ll be looking at. That’s not to say that you can’t track web sales or signing on a new client and then tie it back to social media marketing and therefore determining the financial impact, but with many social media metrics, it may be harder to clearly assign a dollar value.

Return on expectations and return on effort are often easier to track and calculate. First, you will need to develop a social media strategy that outlines your baselines and goals. Baselines provide a current state for...

It’s sounds too easy, but the simple task of following up is a straight-forward method to grow your virtual assistant business. There are two steps to the follow up process. One, who are you following up with and two, what do you say?

So, who gets a follow up? Well, following up is an effective tool for contacts and prospects that you recently met/connected with that showed an interest in what you do. The concept of a virtual assistant is still very unique to many small business owners so take advantage of the intrigue! Maybe you recently spoke with a prospect, but that person was hesitant to commit – well then follow up. And don’t forget the value of following up with general contacts that may not have expressed a direct...