I have a client (a most excellent electrician) for whom I handle bookkeeping and other assorted tasks. He's been thinking about “dipping his toes” into social media - mostly on his own. I suggested to him that if he does not feel comfortable with a photo to ID himself, then a picture would work too. Lots of people use logos if they have them and if not then a picture which could relate to his identify and that people would recognize as they continue to see posts from him on various platforms.

Of course my ultimate goal is to give him a real presence but for now I wait in the wings while cheering him on in his efforts.

What are your thoughts on this subject? Those of you who specialize in this niche what have...

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As a career expert and LinkedIn ambassador, I hear the same question over and over again: “I set up a profile … now how do I use LinkedIn to jump start my career?” This blog post will hopefully give you some insights and good ideas whether you are searching for work or building your business contacts. I enjoyed reading it and trust you will too. [Link]

If you find yourself doing more face-to-face networking like many of us, you need a good elevator pitch. In other words 30-60 seconds to showcase what you have to offer. Here are top 5 tips for an elevator pitch that gets results – from a recent Forbes Magazine article:
1. It’s not about you. It’s about the audience. Your pitch should address what is in it for them!
2. One size does not fit all. Each audience has different needs. Your pitch should address those needs.
3. Leave out the fluff. It should be short, sweet and to the point.
4. Tell them what makes you better than the rest. It is OK to toot your own horn! This is your opportunity to explain why you beat the competition.
5. Practice makes...

I love when a potential client comes to me and says: “I have a project I would like to have your help on.” Then they clearly spell out the parameters and we go on from there.
That’s an ideal client. There are many more times however that I hear from someone who learns about what I do from a friend or colleague. First thing they think is WOW! I really could use some help with my home based or small business! Then they call me all excited. I ask them what they need. They ask me what I do.
That’s when I am faced with a typical dilemma. I could spend an hour or two educating them about the possibilities. Usually those conversations end in confusion and “maybe’s”
It also sounds like I am “selling” them… which...