Hi Marlene,
Does Timeline reflect the brand you want to project throughout your business ownership? Are you considering it just because it's "catchy" or because it represents you and connects with your brand identity?
I inquire because I just gave a presentation on Branding yesterday to a group, and I realized that people really don't understand the concept and process of creating a brand identity and promise -- which actually is a very involved process that goes to the core of your personal and business life. These factors include:
- positioning and performance
- benefits
- traits/values/personality
- relationship of trust
- segmentation, differentiation and added value
- your brand story
- association
- customer perception vs reality
- the creation of a tag line
I suggest you think about these topics as they can help you come up with your true brand promise and identity -- which in turn will aid in developing your company name and brand that resonates for years to come.
I hope this helps. PM me if you have any questions.