Native vs. Web vs. Cross-Platform App


Mobile app development is gaining momentum in the enterprise landscape. With the Mobile-First Indexing and Mobile-Friendly approach introduced by Google, companies have started to look out for mobile app solutions that skyrocket their customer experiences and business performances.

The growth of mobile applications has contributed to different kinds of app development, starting from simple web apps to complex native and cross-platform applications.

The aim of this post is to help you with the differences/advantages between these app types for choosing the best one for your unique requirement.

Before getting started with the comparison of native vs. cross platform vs. web applications, let’s put a deep dive into the modern trends and future outlook of the mobile app market for enterprise sectors.
Native, Web or Cross-Platform Apps – What to Choose?


Current Trends and Future Prospects of the Mobile App Market
According to a report from The Allied Market Research Group, the global mobile application market size was valued at $106.27 billion in 2018, and projected to reach $407.31 billion by 2026, growing at a CAGR of 18.4% from 2019 to 2026.

Mobile application market

(Courtesy: Allied Market Research)

The idea of partnering with a mobile app development company is a wise option. But you’ll be bombarded with a barrage of terminology like native apps, web apps and cross-platform apps etc.


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There are pros and cons to both cross-platform and native development. With cross-platform development, you can create a single app that works on multiple platforms (like iOS, Android, and Windows), which can save you time and money. However, the app won't be as efficient or smooth as a native app would be.

Native development is more expensive but results in a higher-quality app that is specifically designed for one platform (e.g. iOS or Android). If you have the time and resources to develop a native app for each platform, it's definitely the way to go. Otherwise, cross-platform may be a good option for you.