...The marketing aspects of Twitter are multiple, but I’ll confine my comments here to copywriting in tweets.

The composition of a tweet is important. The writing should draw the eye without obstacles from left to right, with comprehension smoothly (if imperceptibly) accessible. The combination of @ addresses, arrows and RTs, hashtags, and links along with your text can be challenging in this regard.

For example: Woot @johnsonkat being interviewed about @100khomes at #11ntc http://post.ly/1m4Yy is just about impenetrable. But How the La Brea tar pits work http://is.gd/G7W0Db communicates nicely.

What you tweet about, of course, is key. Your shared info should be useful, interesting, and/or entertaining in ways that relate to your business objectives.

But mostly, your copywriting matters in terms of ...Click here to read the rest of this post from Business Darlings.

Business Darlings is authored by various VAF members.


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