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Old 08-24-2012
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Default Using the "Ladder" Concept for Facebook Business Pages
Has anyone used the "Ladder" concept for your Facebook business page? I have a client who is interested in using this concept to encourage "likes" on his page and would like any insights you have to offer. Thank you.
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Old 08-24-2012
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Default Re: Using the "Ladder" Concept for Facebook Business Pages
Hi Marge,

I used this for a short while. Not in the Facebook "Ladder" page per see (or whatever this video is referring to), but on other social media platforms. For example, there are tons of threads in LinkedIn groups titled "Like my Page and I will Like yours." All there is to is for you to post a link to your Page (or in that case to your client's) and then go through all other posts, link to their Page and Like it... It can take you HOURS if you want to be very diligent, but it works. I did it for myself only for a couple of days and got from 15 to 60 fans... But once I got busy with client work, I broke the Rule #1: neglecting your own marketing... Sooooo...

Another way to increase the fans is to buy them. Yes, that's right! I just saw it somewhere online where they charge you a few hundreds of dollars - depending on how many fans you want to buy... For either FB or Twitter, actually...

One thing to to keep in mind - you have to Like people's Pages as a person in order for FB to count the Like... If you are using FB as a Page, that person's number of fans won't increase...
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Old 08-25-2012
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Default Re: Using the "Ladder" Concept for Facebook Business Pages
Thinking about the "Like my page" concept looks good to potential customers, that sooo many people like your page. But when it comes to marketing all those people that do "Like" your page are not that interested in what you are posting. To increase your fan base, cross the "I" and dot the "T" I guess it is a good thing to do.
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Old 08-30-2012
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Default Re: Using the "Ladder" Concept for Facebook Business Pages
Thank you for your comments. My client has decided to use the ladder concept to increase his fan base, so we will see how it goes. I am looking into other ways for him to increase his fans and am learning a lot that I will be able to share with all of my clients.
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Old 10-05-2012
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Default Re: Using the "Ladder" Concept for Facebook Business Pages
Why is it important to increase your fan base by the "like" concept? Stupid question I am sure, but want to know answer just the same.
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Old 10-06-2012
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Default Re: Using the "Ladder" Concept for Facebook Business Pages
Hi Traci,

Here are two most obvious reasons: the more "likes" you have, the more people see what you post on the Page. Since they "Like" your Page, it means all your updates show on their wall. And is they comment, like or share your update, all of their connections will see that.

Second, if you "return the favor" and like their Page or become Friends with that person via your personal Profile, you can tag that person in your update. When you do that, all Friends and followers of that person or Page will see the update.

True, not everybody who "Likes" your Page is your PC, but you never know who they know;-)

Now, when you have more than 5,000 "Likes", Facebook gives you the option to select which segment of your followers can see your updates - so you can really address your target audience.

I hope this helps.
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Old 10-08-2012
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Default Re: Using the "Ladder" Concept for Facebook Business Pages
Sara, I could not have said that any better. I appreciate your insight!
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Old 10-19-2012
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Default Re: Using the "Ladder" Concept for Facebook Business Pages
I tried this once but didn't get any likes in return.
But I think that isn't the only reason I won't try this anymore. Just as Sara pointed out, liking a page when I'm not genuinely a fan only brings clutter to my wall. Additionally, I'd like to keep my profile clean with genuine interests.

I've also realized that this type of marketing doesn't breed a good social community. Since the fans aren't genuine fans, they don't really care about your posts or photos. Thus, even if you have a lot of fans, almost nobody likes or comments on your posts.
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Old 10-19-2012
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Default Re: Using the "Ladder" Concept for Facebook Business Pages
I haven't done the ladder thing, but wanted to mention that you can hide all posts on your personal profile wall from any page you've "liked." You can also make your personal profile "like list" private, even blocking the list from you friends. I've done the first one for a few pages that I have absolutely no interest in but wanted to like the pages to help the person build up their likes when they were under 25.

I do agree, a lot of "likes" does not mean a lot of interaction on the page.
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Old 10-20-2012
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Default Re: Using the "Ladder" Concept for Facebook Business Pages
Don't you think that it comes down to quality and quantity. I tend to target individuals and businesses on either Facebook, LinkedIn or Twitter who are my target audience and potential clients and then go all out to encourage them to Like/Follow/Connect.
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