On a LinkedIn group over the past week, we’ve been discussing the hybrid blend of personal and professional in social media. The question was raised whether or not “… fatigue is setting in with consumers besieged by businesses on Facebook, Twitter, etc. synthetically pushing their products in places primarily designed for ’social’ connecting,” as voiced by the questioner, Jim Vautier.

I joined Twitter about eight months ago, and my experience since then suggests that this issue is indeed critical. At first, I read almost every tweet, and felt as though there were a good number of conversations going on. By now, however, I’m reading only one in 20 tweets, and it seems that most people are pushing something rather than conversing.

After all, it’s a fabulous billboard. Where else can you notify many thousands of people with one sentence and a click of the button? Set up tweets that are simply ads to be repeated several times a day, and you’re magically on the radar of the masses. It’s free, powerful, and irresistible.

To some extent, this is okay. Browsing through... Click here to read the rest of this post at the Virtual Assistance and You Blog.

The Virtual Assistance and You Blog is authored by VAF member Mary of Virtual Writing and Communications Solutions.


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