Re: Social Marketing for Businesses
Barb, do you have Facebook, Twitter and LinkedIn accounts? For you to provide these as a service to clients you must be a user yourself. It may even go further if you also want to provide support with blogs.
Clients need to be able to see you active in these mediums for two main reasons:
1. they need confidence that you know how to use them
2. this is where some of your potential clients will find you
Search for vaclassroom and you'll find that Craig Cannings does provide a course that will help you considerably but first course of action should be to have accounts of your own so you're seen as being active in those particular things yourself. Of course you might be already but you haven't mentioned it.
On my own part. Yes, the clients do give you login details for their accounts, or they may ask you to set them up for them, which I do. I'll set up accounts, edit their profiles and get them started. Some VAs will post or tweet on behalf of clients - I don't. Personally I feel the clients need to be in there representing themselves and building relationships with their readers and followers. Some VAs report back on this to their clients instead but this is my own personal opinion - these tools are for relationship building and it's the client that needs to be building relationships - I really don't feel that I can be doing that for them. After all our personalities come into play when chatting online with others.
However I certainly can and will set up accounts and profiles and then teach my clients how to use these tools and if I see opportunities they haven't responded to, then I'll certainly bring it to their attention and encourage them to login and respond as appropriate.
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