A requirement of acceptable social media content is that it must be characterized by something we label, authenticity.

Not many people could give you a sound definition of the word; even fewer would agree on what authenticity means. But I think it’s correct to say that what we are implying when we say online content is authentic is that it inspires our trust.

Generally, we distinguish the authenticity of...Click here to read the rest of this post at the Social Media and You Blog.

The Social Media and You Blog is authored by VAF member Mary of Virtual Writing and Communications.


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