Anyone got any good ways to measure the results of SMM?

Anita Whiteley

Have you tried Google Analytics? It's a full-featured tool (and FREE )

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There are many other sites such as Klout and Overature, does anyone else use these, and are they useful?

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Anita Whiteley, ABC

Yes Google Analytics good, it can tell you where all your traffic has come from and other stats on your site. Easy to use too .

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alldaypa.com

Klout can be helpful as some measure of influence or even just as an overall measure of how well someone is doing with engagement and interaction. I also like Twitter Counter and Tweetreach. Facebook Insights offers quite a bit of helpful data and if you use a link shortner that allows you to track clicks that's another good measure. Other than some paid tools, you really sort of have to put together a list of sites to create a good overall picture of social media efforts from different sites.

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Kimberly
Facebook Marketing Magic!

Kimberly posted on the Business Darlings site a great article entitled Can You Measure Your Influence on Twitter which may prove helpful for measuring Twitter SMM influence.

Janine

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Thanks, Janine. That reminded me that I also did this post on my blog not too long ago covering some of the tools that I mentioned above.

Tools for Social Media Measurement

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Kimberly
Facebook Marketing Magic!