I found this article via Shama Kabani on Facebook (thanks Shama!). I think it makes a great case for why you should be investing the time in Google+ as a business owner with a brand to develop/promote. Even if you're exhausted by the prospect of setting up yet another social networking profile, this article makes a great case for why it's worth it to do so on Google+.
How To Build Your Personal Brand Using Google+
Don't wait for Google+ Business Profiles--use the existing platform to build your own personal brand.
Google+ may not have an official business profile capability--yet--but that doesn't mean that the platform can't be used immediately to build your own personal brand and, by extension, your company's brand.
After a recent brouhaha when Google blocked Google+ profiles that didn't represent individuals, the company announced that it is accelerating its plans to implement business profiles on Google+. A timeframe has not been announced yet, but Google says...
Re: How To Build Your Personal Brand Using Google+
Really solid advice in this article. I've liked using Google+ for personal reasons but now it's really clear to me why and how to use it for my new business. I've already gone in and updated my profile to include my business name, and I'm setting up some Sparks to track my brand, the industry, and my niche interests.
Re: How To Build Your Personal Brand Using Google+
I thought it was a very compelling argument as well - I know a lot of business owners are kind of grumbling at the idea of yet another network to build, manage and grow but I don't see how anyone can ignore Google+ given the implications with SEO (Google Search) and other Google features...
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How To Build Your Personal Brand Using Google+
Re: How To Build Your Personal Brand Using Google+
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