You can customize text within the FBML box to make items text bold, change font-type, insert images and more. FBML is Facebook's answer to HTML (the markup language used on most websites) and in fact, you can use HTML and in-line CSS right there in the FBML box. Check out this link for some static FBML customization tips:
http://www.socialmediaexaminer.com/h...g-static-fbml/