Kimberly LeRiche, Social Media Marketing Assistant of JKVirtualOffice joins us this week for a special guest post.

For the past few years, we have heard quite a bit about how to measure the return on investment or ROI when it comes to using social media for business. Lately, there has been increasing focus on measuring social or digital influence. Just this past week, there was an article on Inc.com which covered why social influence is important for businesses. (Well worth a read!)

In the context of this article, I will be talking about some ways to gain a better understanding of your overall reach and influence of your Twitter account. When talking about “influence” here, I mean to say that you will be looking at some numerical ways to review and analyze how your efforts on Twitter might translate into your ability to connect, engage and effect the behavior of others. Measuring your Twitter influence is possible as long as you understand that numbers and percentages are still just that. It would be a mistake to look at any numbers or numerical markers and think that simply increasing these numbers would translate into greater Twitter or social media success. It isn’t a matter of measuring your influence but measuring the effect of that influence. Measurement of social media efforts is really only useful if... Click here to read the rest of this post from Business Darlings.

Business Darlings is authored by various VAF members.


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