I see! Sorry, when you said 'creator' I thought you meant a designer or programmer - my mistake!
If you want to get an idea of what a good description is and how it works in terms of
SEO search on Google for Virtual Assistant Forum (first two results) and Virtual Assistant Forums (first result) and note the use of terms in the sentence, how we're appealing to searchers, etc. Of course you'll want to revise the concept to suit your business site, but will give you an idea.
Congrats on taking the initiative to jump into building your own site-templates or otherwise, it's an impressive undertaking!